Strategy Development

Strategy Development

Who You Are

Many strategic conversations lead to a discussion of action, without first exploring and understanding a much more important issue: purpose. Essential to the effective definition of strategy is understanding who who you are, why you exist and what you are trying to accomplish.

Where You Are

While strategy development is about envisioning the future, every journey has a starting place. To define where you are going, you must first appreciate where you are starting from.

Where You Want To Go

Defining where you are trying to get to is challenging, but essential. The future is unpredictable, and there are many critical uncertainties that will influence your success. This reinforces more firmly the need to define your desired future state.

Implications Of Getting There

The final component of strategy development is understanding implications associated with realizing your desired future state. What needs to change? How will the changes impact the organization? How will you evaluate your progress? How will you monitor and measure attainment of your desired future?